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10 Basic Web Design Principles For Customer-Friendly Website

The websites are the most important thing that ensures an online presence for your business. If your web design doesn’t look attractive or unappealing, it will create a negative image and bad impression on your brand. You may offer outstanding products or services, but an unorganized and clumsy website design may break your brand’s reputation. So you need a customer-friendly web design to improve your brand reputation.

 A good web design also helps to improve your SEO score because search engines rank websites based on the user experience. Thus an appealing site attracts new prospects and can convert them into potential customers. You can also design an appealing website by implementing some of the design principles listed below.

1. Use readable and accessible fonts.

Fonts are the first thing that grabs the attention of your visitors. Typography and font styles play a huge role in web design. It gives your brand identity and reputation. So, be cautious while selecting the typefaces. They should be easily readable and accessible to everyone. The valuable message on your site is useless if it’s hard for visitors to read. So select a font which easily conveys your message to the visitors. Keep in mind that an attractive font is not always the best. 

If you are still struggling to select the correct typefaces, utilize the widely used ones. Serif, Arial, Helvetica and Roboto are some of the widely used font styles. Don’t hesitate to use the default typefaces in your web design, because they are web-friendly and browsers support.

2. Keep page navigations simple and easy

Visitors consider page navigation as the most important feature. When customers visit your website, navigations are the major thing that helps them to complete an action. A web design without easy navigation is like searching a needle in the ocean. To design an effective website, use title tags properly. Give simple descriptions, categorize the topics, and arrange them orderly depending on their core objective. All these practices make your website easy to navigate. Take reference from the widely used web design formats and design yours accordingly. Adding different navigation formats makes your design unique, but users may find it difficult to navigate.  

Implement pattern formats in your web designs

3. F- Pattern

There are some habitual actions that human eyes follow while receiving web content. Many kinds of research have been conducted on the users to know their behavioural activities. From the result, it’s found that visitors use different eye-tracking patterns to read and scan the content. The majority of people are used to the F- pattern. This pattern can be explained as visitors first read the content on top of the page and then the highlighted content. Most visitors first scan the content on the left side of the website. Utilizing these patterns in your web design is important to engage visitors. This design principle is majorly used in e-commerce websites as it helps to increase the conversion ratio.

4. Z- Pattern

As we said earlier, there are various patterns practised by the human eye. The Z- Pattern is another format that people mostly use. Here the eye first receives the content on the left side to the right and repeats. This eye movement forms an imaginary horizontal line, which looks like “Z”. You can see this design principle is utilized by social app companies like Meta. Using this design principle makes your website a customer-friendly website.

5. Use the images responsibly.

Pictures are more powerful than words. They can convey a message easily to everyone regardless of the language. Whether for a visual representation of the product or to create an atmosphere, images are the first choice for designers. So be responsible while selecting the image. Choose the image that perfectly conveys the objective. The images don’t have to be very professional but at the same time, they shouldn’t affect your site’s aesthetic look and quality.

6. Always leave white spaces.

White spaces or negative spaces are the blank spaces between elements like fonts, images and widgets. These empty spaces serve a vital purpose. Using more design elements in your web design may be overwhelming to visitors. Most of the time it confuses the visitors while interacting with the site. Keep the design shuttle and simple. Only highlight the important elements of the site. Always leave empty spaces around the products and the call to action button. These blank spaces help the users to complete an action on your site. The negative spaces allow users to only focus on important content and provide a user-friendly surfing experience.

7. Design should be consistent and customer friendly.

The typefaces and design elements are the two things that come to mind when you think of a brand name. This is because brands maintain consistency in their design process. So consistency is a critical factor in designing which also applies to web design. Choose a design format and follow the same on all the web pages. This helps visitors differentiate between the content easily.Design consistency helps you to build brand identity and reputation. Avoid using random colours. Instead, choose a colour palette. Be consistent in spacing, font styles and widgets across the pages.

8. Complementary colours are better.

Colours enhance the website’s appearance. Each colour can convey a message to your customers. Dark colour gives a rustic feel to your site, and light and warm colours make your site look cooler. Be clear with your site’s objective and use the colour accordingly. Instead of using random colours, pick a colour palette that suits your site.Use the complementary colour palette as they can give you the best mix of colour patterns. There are no rules for using the colours of your choice. You can use different colours and still design a website that looks attractive to visitors.

9. Know your target audience and design accordingly

Before designing a website, research your audience and conceptualize their need and behavioural patterns. Know your audience’s age group, geographical location, demographics, and cultural and emotional values to design a personalized website.

Personalization is the key to providing a friendly website. It allows audiences to use websites more effortlessly. You can also draw references from the competitors and pioneers in your target market because they already know about your target audience. You can use those design ideas to better engage with customers.

10. Give the most priority to user experience.

To allow visitors to utilize the design features effectively, you need a friendly user experience. Give the most priority to user experiences more than anything. Identify your customer’s journey and design the site based on their behaviour. You can track the number of clicks and time taken to complete an action by your customers. These data will give you an idea to design a user-friendly website and help your customers to use the site’s functionalities effectively.


Customers will never visit your site if you have a poorly designed website. Building a customer-friendly website has various benefits. It helps you build brand value and credibility. A well-designed website has the best customer engagement. Your site also has a higher chance of ranking better in SERPs.

We can list countless benefits of a well-designed website. You can also build a customer-friendly website for your business by implementing these principles in your next website design . If you still have doubts feel free to contact us for free consultation. We can help you to build a customer-friendly website.

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