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How to Create an Engaging Mobile UI App Design for Your Business

The number of smartphone users tends to grow day by day, hence having an attractive mobile UI will help your business to retain customers. Mobile apps for most online activities, from entertainment to medical, have become standard today. UI is the first that your customer or user notices on your mobile application. Therefore to engage as many as users possible having an attractive and engaging mobile UI is a must-have thing in your mobile application. Customers may abandon your mobile app if the UI is not engaging to them. Hence an engaging mobile app UI is crucial for any business regardless of the size. 

What is Mobile UI?

A mobile UI or mobile user interface is usually a touch-sensitive display or screen on a mobile device, where users can interact with the device’s apps, features, content, and other functionalities. 
The mobile UI is significantly different from the desktop UI. The screen size is much smaller in mobile devices compared to desktops or laptops. Mobile devices also come with touch functionalities, hence special measures should be taken to ensure readability, usability, and responsiveness of the UI. Symbols and icons play a major role in mobile UI design. Symbols must be easily understandable for the users. Improper placements and alignment of the icons create confusion for the user. 

Guidelines to Design an Engaging Mobile UI App Interface

1. Keep your app navigations simple

App navigation is the first thing your user will be interacting with your mobile app. Hence, a mobile UI must have an easily navigatable design. App navigation should be spontaneous and user-friendly. Icons and buttons should be properly labeled. The buttons should not overlap and avoid using special characters and symbols, as it may be tough for the user to understand. The buttons should be visible to the user for easy navigation.  Highlight the buttons from the icon across the mobile application.

2. Keep your UI organized

Clarity is the most important element to design an engaging mobile app UI. Organize icons, symbols, and buttons to enhance the mobile UI design. Avoid using too many icons, keep the text short, and always use high-quality images.  The flooding of icons may reduce the efficiency and responsiveness of any mobile app. As mobile screens do not have much space for delivering content, try to keep the UI design simple and minimal. Get rid of the unwanted elements to let the user get what they are looking for.

3. Keep the text easily readable

Mobile devices are smaller, so compiling your content on the mobile screen is a challenging task. Make the content crisp and clear as users do not read the full paragraph. Make the content accessible during interrupted connection. Avoid using special symbols in your content as it may confuse the user. While designing a mobile UI, choose a font style and font size that is understandable for all age groups.

4. Design the tap targets user friendly

Tap targets are the areas of a screen that users on touch displays can interact with. Smaller size tap targets do not serve the purpose, so the tap targets should be big enough to tap easily. The properly sized tap targets help the user to tap on the correct target in your mobile UI. Focus on the distance between the tap targets to avoid unintentional touches. The approximate size of the tap targets should be 1cm*1cm. Keep this in your mind while designing the mobile UI.

5. Keep the UI accessible for everyone

A mobile application should be accessible to people all over the world. Your customer may vary from different age groups, genders, and locations and may have physical or mental disabilities. These people
should also be able to access your mobile application. For example, visually challenged people may not identify the colors, In this case, try to use highly contrasting colors in your UI design. Your mobile UI design should provide a personalized experience for different users.

6. Follow OS design principles

Android and iOS are popular operating systems. They have a market share of more than 95%. As a result, it is critical to create a mobile app UI that functions seamlessly on different operating systems. Strictly adhere to the protocols established by Android and IOS. Each one has a unique navigation, content layout, and buttons. Because mobile UI tools differ by OS, the design standard established by Android cannot be followed in IOS app design. Before you start developing your mobile UI, make sure you understand the guidelines.


An attractive and engaging mobile app design is very crucial to improve your business visibility and popularity. To design the best app for your business, know your target audience. To provide seamless user experience research what your target audience is looking for. At last, follow these guidelines to design an engaging mobile UI.

At Adhoc Softwares, our professional team of UI/UX designers thoroughly researches your target audience and emphasizes their needs to provide you with the best mobile UI design. So If you are looking for an engaging and attractive UI design, feel free to contact us…

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